A fascinating topic for entrepreneurs, the Google Adwords Express advertising network is a service that can be used in the workplace for both physical and online stores. Let’s take a look at the advantages it offers. Here’s how this resource can help you attract more customers.
Secure traffic with Google Adwords express
The Google Adwords template used by Adwords Express is a scaled-down version of the classic Adwords program. It’s designed for entrepreneurs with limited financial and human resources , to be simpler and faster. As an entrepreneur, perhaps you don’t have enough time to devote to your website’s traffic, or you don’t know how to go about it? If you’ve used Facebook Ads, you’ll have no problem with Google Ad Express. If you start with a predetermined budget for your text or display ad, you can control your budget. It’s very easy to use, and you’ll be able to publish your ad in just a few clicks once you’ve followed the steps. A Google advertising consultant can help you optimize your initiatives.
Be sure to keep in mind the suggestions on the various campaigns that you’ll find in the dedicated tab. However, don’t forget that recommendations are based on the keywords, themes and audiences chosen. Before increasing your budget, ask yourself if the campaign requires it. This way, you’ll avoid unpleasant surprises when the bill arrives.
Writing an effective ad
It’s important to create several ads with different keyword titles to determine which ones generate the most interest. Be sure toinclude your brand or product name, so people can recognize you quickly. You can choose from a wide range of keywords, but Google Ads will display your ad based on the keywords most relevant to your potential customers. You can determine how many times a certain keyword has been clicked by consulting Google Ads data. This way, you can determine whether this keyword is a good choice.
It’s best to do a Google search to see if the sites suggested by Google are related to your business. If they aren’t, don’t enter them as keywords. What’s more, Google prioritizes the keywords people search for on their phones. According to the Google Consumer Barometer 2018, which examines people’s activities on the Internet, we mainly use our smartphones to search for things on search engines(Google, Safari, Firefox, etc.).
At the end of your ad, include a CTA (call to action) with a link to the contact form and a telephone number. This will allow you to count the number of people who converted your ad. You can do this by going to Extensions and external links and redirecting to your contact form. A responsive website that works well on tablets and cell phones is essential. If you have a Google My Business page, you can display the yellow stars indicating the reviews you’ve collected.
Sophie Pereira est auteur pour le magazine TIH-Business spécialisé dans les questions d’emploi. Elle est titulaire d’un master en sciences sociales et travaille comme journaliste depuis plus de 15 ans. Sophie est également consultante, formatrice et conférencière sur des sujets liés au marché du travail, à la diversité, à l’inclusion et à l’entrepreneuriat.